Yes, as with all Modern-based d20 setting type thingies, starting equipment can quite possibly take a while. For EACH character, unfortunately...
My best suggestion is to either save that for an entire session for everyone if you want to allow them plenty of time to choose...
OR, if you aren't quite running a game yet and have some time to wait, after I finish the GM screen Tad and I are discussing coming up with some pre-made equipment packages in order to speed up character generation, much like the equipment packages found in the Player's Companion series by The Game Mechanics.
Or you could come up with a few of your own, and help us out even
