I will be jumping in on this -- but still haven't yet!
I suppose there's no chance that an extra pick would at some point be added to the Wanderer level, eh? I have no problem paying for an extra pick on the Wanderer level, but'd feel stupid if then an extra pick was added...
I have no plans on adding any extra picks to Wanderer.
I can actually explain that. KickStarter gets 10% of any pledge. With postage in the price of the pledge that means that that at low levels you are not actually getting a big chunk of the pledge level to help produce the new product you are KickStarting. Instead what you end up right off the top is Postage and the 10% KickStarter. These adds up to almost 34% of the Wanderer level going to fees and delivery of the product (which is a big cut).
So the freebies start at Explorer in order to encourage the Wanderers to move to that level (or buddy up with a friend or two) to get to that level. At Explorer only 23% of the pledge goes to fees and delivery so it is a big deal for me if I can get that extra 11% to use towards producing new product by encouraging pledges to go up a reward level.
That is also why more extra dice are added to each reward level above Explorer than the 1 for Explorer ... really want to encourage existing backers to upgrade as with each upgrade I actually get to use more of their pledge for product creation.
That is why I do not announce stretch goals too far out because if all my pledges were at the $100 level where only 15% goes to fees and delivery ... the extra would make a big deal of what I can do with the money pledge.
To give it in pure numbers:
If I have I 22 Collector pledges at $100 ... I have $1864.50 to use for ordering the new product being designed by the KickStarter
If I have 100 Wanderers at $22 ... I have $1455.00 to use for ordering the new product (22% less cash to use).
Hope that makes sense. After running 14 successful KickStarters we are slowly learning from each one so that hopefully each one can be designed to maximize the benefits we can offer the backers for their rewards.
Tom @ Impact!