Some books come with strong odors due to a lot of reasons. If you really want to make the book "evolve" into a diff type of smell, on a sunny day in the morning after 10:30 AM approximately put the book standing up with the sides open so it can air itself and leave it until 3pm in a baking tray .
This will slowly "bake" the book, do it for several days until the smell becomes different. mind this will age the book a bit, and unless you know there wont be rain that day, you have to keep an eye for rain. If the smell persists, you could also try to leave overnight in a baking soda filled tray, this helps with moisture usually but can also help with the smell.
I have only received a couple books with unpleasant smells in my life, mostly due to the leather binding, spine glue or plain fungus and mildew infestation, but for strong smells, letting the sun burn away the impurities helps a ton. Just dont over do it , because colors will fade away and the paper yellows.
Hope this helps you.