Joseph Goodman backs Eldritch and believes the game to be fun, otherwise I suspect it would just vanish from the site. Still, since I own all rights to Eldritch, it makes better business sense for him to forge ahead with his own labor of love, the upcoming new Dungeon Craw Classics RPG (for which I'm excited to see!).
That said, buying the ERP print book never hurts the cause for new material, even if it is in PDF or print-on-demand. Anybody that does that gets a free PDF version from me, updated

I can't speak of sales number (NDA brick wall there), but I will say that Joseph is a pleasure to work with, and if you happen to be a freelancer in the field, I highly recommend working with this company.
The game remains somewhat "grass roots" right now, since I'm pretty much a one-man team. I do have the means to get quality art and layout, but I lack the capital, and I know Joe needs me to keep the ball rolling in my court for a while.

finarvyn wrote:
I'm confused, Dan ... if Goodman Games published Eldrich RPG, aren't they willing to publish a campaign setting to go with the game?
Or does the sales volume seem to small for GG to work with?
Or what?